Taylor Guitars partnered with MLB for a high-profile collaboration, requiring a seamless e-commerce experience and cohesive digital marketing assets across Taylor Guitars’ website, two major distributors, email campaigns, and social media channels, all while adhering to MLB’s strict brand guidelines. As the lead designer, I was responsible for creating an engaging and intuitive web experience, developing supporting digital assets, and ensuring all designs aligned with both Taylor Guitars’ and MLB’s brand standards. I designed and developed the e-commerce experience, optimizing usability and visual appeal across all touchpoints. I crafted tailored email campaigns for Taylor Guitars and its two largest distributors and created social media graphics to drive campaign visibility. Additionally, I took ownership of collaborating directly with Fanatics to ensure every asset met MLB’s brand guidelines, maintaining consistency and compliance across platforms. The collaboration launched successfully with a cohesive digital presence, increased web traffic, high email engagement rates, and a visually consistent identity that resonated with both music and sports audiences, all while meeting MLB’s stringent brand requirements.